so much fail in this thread.
ROI???? seriously? the ONLY personal " ROI " you get from 98% of NIL is the chance that it helps makes your school/team successful so you get your pride, or enjoyment, or satisfaction....
Texas Tech alums (and ADs) have completely elevated their sports programs. I'd argue their softball investment has been one of the smartest NIL moves in college sports. Playing fir a NC 2 years straight years, they got EXACTLY what they were seeking, and for a relative pittance . The name Texas Tech now carries some weight in the national consciousness (good or bad) that it didnt have 3 years ago.
Said it back then and say it again, they are one of the best run sports programs in America. period.