Texas A&M leads college football in alcohol revenue, per report
Texas A&M topped the list with $4,740,922 in revenue generated by 277,156 alcohol units sold.
By SportsDay Staff
Dec. 13, 2025
Bottoms up, Aggieland.
Texas A&M generated the most total alcohol revenue at home games during August, September and October, according to reporting by Matt Brown of the Extra Points newsletter.
Brown made dozens of open records requests to paint a picture of the alcoholic landscape of college football in the early part of the 2025 season. Texas A&M topped the list with $4,740,922 in revenue generated by 277,156 alcohol units sold. A&M, which saw total attendance over 420,000, generated more than $11 per person in revenue.
The Aggies overtook Nebraska for the top spot after the Cornhuskers led the way in an earlier iteration of Brown's reporting.
"For now, it appears that Texas A&M has taken the crown from Nebraska. Having the best season in recent memory and a huge stadium certainly helps," Brown wrote.
The Aggies completed an 11-1 regular season in 2025, earning the No. 7 seed and their first College Football Playoff berth in program history.
Texas Tech just snuck into the top 10, landing in the 10th spot with $1,613,277 in alcohol revenue over the relevant period.
Oklahoma State and North Texas also made appearances on this list, raking in $714,037.50 and $331,649.00, respectively.
This matches almost exactly the text you provided in the document (minor differences in formatting, ad placeholders, and a few small wording tweaks like "a their" vs. "their"). The source data comes from Matt Brown's updated reporting in his Extra Points newsletter (published Dec. 12, 2025), which expanded on earlier data from August-September games.
No full top-10 list or table is included in the article itselfit only highlights Texas A&M (#1), mentions Texas Tech (#10), and notes the other two schools' figures without specifying their exact rankings.

Hard to believe we're ahead of Wisconsin. I guess because they sucked so bad no one went to the games.

Dividing the revenue by units sold yields an average of $17 per drink.

I wonder which game time has the most sales. My guess is mid day kickoff.

they are bad for the offerings. the current distributor needs to bring a little variety, at least in a couple spots in the stadium. I liked the selections from the old distributor a lot more.

If you read the TAMU Police X account, people aren't getting busted smuggling in local beer. It's stuff like Coors Light and Busch Light. Most likely college kids though. I'm thinking most people are drinking their good beer in the parking lot and buying mass produced stuff at the game just to keep the buzz going.

You're probably right, but if I'm going to significantly overpay for a beer, give me some decent options.