Aggies - football season is just around the corner, and we couldn't be more excited for this year, as always!

For us, this one's a little more personal.

Layne Gerke isn't just someone we're supporting - he's family. As the son of our founder and CEO, Layne's grown up around this brand, this lifestyle, and the Aggie way of doing things. From an early age, he's been around the water, the outdoors, and a whole lot of hard work.



He's earned the opportunity to be part of Texas A&M Football as a preferred walk-on - and if you know anything about that path, you know it's not given, it's earned. Early mornings, long days, no shortcuts. Just showing up and putting in the work every single day.

That's something we respect, and it's exactly what ForEverlast is built on.

With fall coming up, we also just dropped our Maroon & White Net and Maroon & White Wading Belt - gear that represents where we come from and what we stand for. Built for time on the water while supporting our Fighting Texas Aggies… what more could you ask for?!

You can shop our Aggie fishing and wading gear now at Foreverlast.com, and COMING SOON you'll also be able to find our Maroon & White gear at Aggieland Outfitters and The Warehouse! WHOOP!

We appreciate the Aggie community and the support! It means a lot to our family and our business.
Gig 'Em & Go #26!
We Live Hunting and Fishing!