'A Force For Good': Behind A&M's new TV spot and marketing strategy

During the Notre Dame game a couple of weeks ago, Texas A&M University's new commercial — Together, We Stand As a Force For Good — made its debut. The storytellers behind the project, R. Ethan Braden, Michelle Blakely and Andrew Kilzer, share how it all came together.
By Richard Zane
September 26, 2025
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Photo by Callie Garner, TexAgs

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Andrew Kilzer Texas FilmWorks Texas FilmWorks R. Ethan Braden Michelle Blakely Texas A&M
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'A Force For Good': Behind A&M's new TV spot and marketing strategy

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