https://www.wsj.com/cio-journal/this-cannes-film-cost-500-000-to-make-400-000-was-ai-compute-costs-a823b08d
Publicity stunt more than anything. The company did it to show how their software works. They don't actually have their own video generating AI. They use existing commercial products for that. What they use are AI-assisted prompts to run through the video generators and software to keep the 3000-word prompts consistent throughout the process, which involves stitching together thousands of 15-second clips.
Parents of future Spielbergs take heart. Your kids will still need to go to film school:
We've been saying it's coming for Hollywood a long time. Looks like it's finally here.
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…what's compelling about "Hell Grind" isn't the campy plot: It's that every character, setting and prop in the 95-minute movie was generated by AI.
Startup Higgsfield AI took just two weeks to make the film, and spent $500,000 - 80% of which went to compute costs.
Publicity stunt more than anything. The company did it to show how their software works. They don't actually have their own video generating AI. They use existing commercial products for that. What they use are AI-assisted prompts to run through the video generators and software to keep the 3000-word prompts consistent throughout the process, which involves stitching together thousands of 15-second clips.
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The first 25 minutes of the movie required 16,181 initial video generations, which ended up as 253 final shots.
One of the biggest difficulties in making longer-form films with AI is maintaining consistency across the outputs. AI models can be unpredictable, and a feature-length film can't have scenes that look completely different from one moment to the next.
Because of that, every prompt had to be extremely long and detailed. Each one would typically start with a prefix that defined requirements like style (8k IMAX, photorealistic), lighting (natural light only, "contre-jour" backlight, camera on shadow side) and the type of camera it should look like it was being shot on ("cine lens," 180-degree shutter motion blur).
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But the constant iteration was a necessary part of the process. "I've watched hundreds of videos get trashed because Roco's eye was twitching wrong or his jaw wasn't clenching or the camera didn't go all the way to the right," said Alimzhanov. Roco is "Hell Grind's" protagonist, who journeys through a dystopian wasteland to save his fellow thief and love interest Lulu. "You can't go into AI and say make me a 95-minute cool video."
Parents of future Spielbergs take heart. Your kids will still need to go to film school:
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What might surprise viewers is how much technical film know-how was needed to create the movie…
"You have to understand camera composition, which shots are changed. Like you can't have two close-ups back to back, you have to start with an establishing shot," he said. "You still need those filmmaking skills."
We've been saying it's coming for Hollywood a long time. Looks like it's finally here.
The left cannot kill the Spirit of Charlie Kirk.